The CHI straightener is manufactured by a company named Farouk Systems Inc. The owner and chairman of this company is Farouk Shami. His company specializes in making high quality professional hair care products for professionals and consumers alike. They are headquartered in Houston TX.
The darling of the CHI brand is their ceramic hair straightener, but CHI also sells hair dryers, curling irons, brushes, and other hair care products. Many people think that CHI is short for 'ceramic hot iron' or 'ceramic heat iron' but that is not true. CHI Flat Iron actually stands for 'Catonic Hydration Interlink' which is a registered trademark.
Featured on The Rachael Ray Show as a top styling tool for salon results at home. Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair.












